包裝設計
Package design
包裝的材質和質感的選用也是設計的重要因素之一，觸摸的體驗，讓消費者能夠感受到精緻的高品質和專業。設計中融入的圖形和圖案不僅增添視覺層次，還彰顯了品牌的獨特風格和價值觀。
此外，包裝上的文字內容被精心挑選，以簡潔而有力的方式傳達商品的特點和品牌的核心價值。整體而言，這個包裝設計旨在引起消費者的共鳴，激發購買慾望，並在競爭激烈的市場中脫穎而出。
01
Jikka炸雞｜香港｜菜單｜包裝
JIKKA是一家位於香港的炸雞店，為其打造設計風格鮮明，以高彩度配色與插畫為特色，打造出充滿活力且令人垂涎的視覺識別。與傳統的書本式翻頁菜單不同，JIKKA創新地採用了夾頁式設計，結合不同尺寸的頁面分類，為顧客帶來耳目一新的視覺效果和獨特的點餐體驗。這種設計不僅使菜單更具趣味性，也讓顧客在享受美味炸雞的同時，感受到更具創意的用餐氛圍。
JIKKA is a fried chicken restaurant located in Hong Kong, I wanna use vibrant design that features high-contrast colors and playful illustrations, creating a lively and appetizing visual identity. Departing from the traditional book-style menu, JIKKA introduces an innovative insert-style menu with different page sizes, offering customers a refreshing visual experience and a unique ordering process. This design not only adds an element of fun to the menu but also enhances the creative dining atmosphere, making the experience of enjoying delicious fried chicken even more engaging.
此外，我們採用橢圓形的歐式設計作為飲品標籤，透過簡單的線條與插畫，呈現出極簡且乾淨的視覺識別效果。這種設計既優雅又清晰，為每款飲品增添了精緻感，同時保持了品牌的鮮明風格，讓顧客在視覺上也能感受到產品的品質與獨特性。
Additionally, we use an oval-shaped European design for our drink labels, incorporating simple lines and illustrations to create a minimalist and clean visual identity. This design is both elegant and clear, adding a touch of refinement to each beverage while maintaining the brand’s distinctive style. It allows customers to visually experience the quality and uniqueness of the products, enhancing their overall impression of the brand.
02
看我臉色｜名畫口罩
這款名畫醫療口罩，以梵谷、莫內、孟克、秀拉、盧梭和高更六位印象派及表現主義大師的經典畫作為設計靈感，使用環保墨水印刷製成。它將藝術與防疫生活相結合，不僅提供保護，更能在日常中帶來一份心靈的療癒，讓美與健康同行
These medical masks are inspired by the iconic works of six master artists—Van Gogh, Monet, Munch, Seurat, Rousseau, and Gauguin—spanning Impressionism and Expressionism. Printed with eco-friendly ink, these masks blend art with daily life, offering both protection and a sense of healing, as they bring beauty and comfort to our pandemic routines.
每一盒口罩內含五款不同的知名畫作設計，盒子的背面還附有藝術家的背景介紹，讓使用者在欣賞藝術的同時，更深入了解藝術與生活的融合，帶來心靈的療癒。
Each box contains five different iconic painting. On the back of the box, you'll find background information about the artists, allowing users to gain a deeper understanding of how art and daily life come together, offering a sense of healing and connection.