品牌識別設計
Identity

品牌識別設計是對品牌獨特性和價值觀的視覺表達，透過巧妙的設計元素和細節呈現品牌的核心理念。品牌的標誌以簡潔而具有辨識度的形象呈現，將品牌的獨特特色融入其中，讓人在一瞥之間能夠明確辨認和記憶。

Caffe Soft

Caffe Soft 咖啡店的品牌概念源於輕柔的羽毛，象徵著優雅、柔和的拿鐵奶泡體驗。概念將羽毛的柔軟感與美味的咖啡豆完美結合，營造出一種令人愜意的視覺氛圍。

深藍色的色調賦予品牌沉穩穩重的工業風格，也與業主的個性及店內裝潢相得益彰。

The brand concept of Caffe Soft is inspired by the softness of a feather, symbolizing the elegant and smooth experience of our latte foam. This idea perfectly blending the softness of the feather with the deliciousness of our lattes.

The deep blue tones give the brand a calm and industrial style, complementing both the owner's personality and the interior design of the café. It creates a serene and enjoyable dining atmosphere for our customers.

詠豐堂職人熟食料理｜Eihodo

詠豐堂上海菜，為了與時俱進，全面更新了品牌視覺形象，巧妙結合LINE、網站行銷及社群媒體，打造出現代化的餐飲體驗。以金色作為品牌的主色調，成功在視覺上與傳統中菜餐廳形成區隔。

品牌重新設計中，金色不僅象徵著詠豐堂豐富的烹飪傳統與精湛廚藝，更彰顯了餐廳的高雅品味。這裡不僅僅是一家餐廳，更是詩意生活的象徵，為顧客帶來獨特的品味享受。

To keep pace with the times, EIHODO Shanghai Cuisine has completely revamped its brand identity, seamlessly integrating LINE, online marketing, and social media to create a modern dining experience. Using gold as the primary color, the brand sets itself apart visually from traditional Chinese restaurants.

In the brand’s redesign, gold not only represents EIHODO's rich culinary heritage and expert craftsmanship but also highlights the elegance and sophistication of the restaurant. This is not just a place to dine, but a symbol of refined living, offering customers a unique experience of taste and style.

詠豐堂菜單
Menu Layout detail

詠豐堂職人熟食料理
周邊設計

重新設計的圖案幫助建立更多品牌視覺。每一個圖案都獨立地呈現一款美味的上海菜，結合起來如同一幅時尚美味的畫卷。這些圖案不僅為我們的品牌提供了獨特的視覺元素，還能激發食客的好奇心，讓他們在品味美食的同時，也沉浸於一場視覺和味覺的雙重享受。

The redesigned illustrations help to further establish the brand’s visual identity. Each illustration independently represents a delicious Shanghai dish, and when combined, they form a stylish and flavorful masterpiece. These illustrations not only provide our brand with unique visual elements but also spark the curiosity of diners, allowing them to enjoy both a visual and culinary experience as they savor the food.